Search engines like Google examine keywords and other SEO signals within a page to verify that the page matches the user's search intent. If the search engine decides that the page will be useful to the user, it will be placed higher in the search results.
The purpose of search engine optimization is for your website to appear in the best possible position, preferably on the first few pages, in the search engine results lists of the various search engines (Google, Bing and Yahoo). The higher your website ranks in a search result list, the higher the number of visitors will be, because more people will click on your website searching for that term.
What does On-Page SEO mean?
On-page SEO (sometimes called on-site SEO) is the process of optimizing parts of your web pages to rank higher in search engines and get more search engine traffic. This includes updating the content on the page, title tags, internal links, and more.
The optimization itself consists of three main parts:
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Changing the HTML structure of the page.
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Alignment of page content according to search terms.
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Interim review: examining the results, making necessary interventions to achieve the desired goal.
It is important to know that search engine optimization is a longer process, it is not possible to do miracles overnight, but after the start you will already feel the change, the number of visitors to your site will increase slightly, which will then become more and more significant over time.
